Who was the longimte celebrity pitchman for priceline.com?
Answer: In 1997, William Shatner became the spokesman for Priceline.com, agreeing to do the spots in exchange for stock in the company. The arrangement turned out to be quite profitable for Shatner, who has since made approximately $600 million from Priceline.com. Famous for his role as Captain Kirk in Star Trek, Shatner played “The Negotiator,” who uses his unusual-but-effective persuasion skills to negotiate the best travel deals for priceline.com customers. In commercials that began airing in 2012, Shatner’s character apparently dies however subsequent ads have featured his “spirit,” still advertising Priceline.com from beyond the grave.